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39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)
Manage episode 417468398 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.
NN/g Articles & Training Courses
Modify Your Design For Global Audiences: Cross Cultural UX Design
International Usability Testing: Why You Need It?
Cultural Differences in User Research Facilitation
Translate User-Generated Content For Global Audiences
4 Ways to Support International Purchasers
6 Tips for Improving Language Switchers on Ecommerce Sites
Other Resources
Hofstede’s Cultural Dimensions Theory
Chapters
(0:00) Intro
(01:15) Cross-cultural UX research: What is it?
(06:57) Importance of cross-cultural UX research
(09:46) Factors designers and researchers need to consider when creating cross-cultural designs
(13:07) Example of a localized design (Australian pharmacy website)
(15:34) Developing a cultural lens
(18:42) Facilitating cross-cultural UX research
(25:19) Keeping up with cultural trends
41 episodes
Share
Manage episode 417468398 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.
NN/g Articles & Training Courses
Modify Your Design For Global Audiences: Cross Cultural UX Design
International Usability Testing: Why You Need It?
Cultural Differences in User Research Facilitation
Translate User-Generated Content For Global Audiences
4 Ways to Support International Purchasers
6 Tips for Improving Language Switchers on Ecommerce Sites
Other Resources
Hofstede’s Cultural Dimensions Theory
Chapters
(0:00) Intro
(01:15) Cross-cultural UX research: What is it?
(06:57) Importance of cross-cultural UX research
(09:46) Factors designers and researchers need to consider when creating cross-cultural designs
(13:07) Example of a localized design (Australian pharmacy website)
(15:34) Developing a cultural lens
(18:42) Facilitating cross-cultural UX research
(25:19) Keeping up with cultural trends
41 episodes
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…
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…
continue reading
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continue reading
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