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CMO's Need New Go 2 Market Plan
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The 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition). He’s had an awesome, diverse career. Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic.
Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated. Functions must partner across the user journey, tools and processes need to be consistent. He elaborates on the importance of compelling content, how organizations need to build a credibility touchpoint with a consumer before they can successfully ask them to purchase.
Reid is a unicorn of sorts, a highly creative person who understands that the melding of brand & performance marketing is the intersection of sustained success. He is a champion for positivity and posits "Less malaise and more praise” as a theme for social collaboration & marketing in general.
You can find Reid @ LinkedIn; Twitter; Instagram and his personal website.
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