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Cracking the Code: Masterclass on Conquering the U.S. Plant-Based Market ft. David Benzaquen
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🌿Welcome to another episode of the Plant Based On Fire pod!
In this enlightening episode, Bryan explores David Benzaquen's pivotal role in shaping the alternative protein industry. As the founder of Mission: Plant and co-founder of Moonshot Collaborative, David discusses his extensive experience, from launching a successful plant-based seafood company to pioneering consumer insights for the sector. He delves into the strategies needed for foreign plant-based businesses to enter the US market successfully and underscores the significance of robust research and informed strategy in navigating the competitive landscape of alternative proteins.
🗣 In This Episode, We Cover:
00:00 Introduction and Background
02:11 Motivation to Make Plant-Based Options Attractive
05:00 Challenges of Bringing Foreign Brands to the US Market
06:26 The Growth and Challenges of the Plant-Based Industry
08:09 Advice for Entrepreneurs in the Plant-Based Industry
10:12 Lessons from Failures and Pivoting
12:09 Importance of Customer Insights and Market Validation
14:05 Success Stories of Companies Supported by Mission Plant
16:02 Exciting Trends in the Plant-Based Space
21:08 Navigating Regulations and Labeling Requirements
23:15 Building Partnerships and Scaling in the Plant-Based Industry
25:15 Vision for Mission Plant and the Plant-Based Industry
29:06 Closing Remarks and call to Action
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🔗 Useful Links: https://missionplant.com/
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