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How to Bridge the Gap Between Marketing and Product Teams
Manage episode 415730691 series 3474382
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Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more!
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- Product Marketing plays a crucial role in connecting Marketing and Product teams. - Highlights include the importance of strategic alignment and shared KPIs. - Introduces frameworks like JTBD for cohesive narratives and campaigns. - Offers actionable advice for enhancing team synergy and success.
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