Ep 582: Employer Branding With Gen AI

Recruiting Future with Matt Alder

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6M ago 26:40

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Most of the conversation around generative AI in 2023 has focused on its potential and future long-term strategic impact. However, many talent acquisition teams have been doing some hands-on experimentation with the tools to see what is achievable right now.

My guests this week are Bryan Peereboom, Head of Recruitment at Wortell, and Friso Visser, Lead Recruitment Marketeer at Wortell. Wortell has been using generative AI to create recruitment marketing content this year that makes them stand out in the market. In our conversation, Bryan and Frisso discuss their experiences using the tools and their plans for an AI-first future.

In the interview, we discuss:

Standing out in a crowded market

Using Generative AI to develop content assets

Midjourney, Chat GPT, Dalle3, Runway and Opus

Staying up to date with rapidly advancing tech

Engaging hard-to-find audiences

Is AI saving time and resources?

Analysing data faster

Automating processes while improving the candidate experience

What is the future of talent acquisition?

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