Ceridian INSIGHTS 2023: The Marketing Miracle behind Ceridian's Brand Transition with Eric Glass of Ceridian

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8M ago 27:16

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In this episode, William Tincup engages in a captivating conversation with Eric Glass, Chief Marketing and Communications Officer at Ceridian. They dive deep into the remarkable brand transition to Dayforce, exploring the energy and excitement surrounding the new brand identity.
Eric shares insights into the challenges and decisions involved in the rebranding process, the global opportunities for Dayforce, and the significant growth of its ecosystem. They also discuss the power of customer stories and the exciting plans ahead for Dayforce's marketing and communication strategies.
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Chapters

1. Rebranding and Future Strategy of Ceridian (00:00:07)

2. Building a Boundless Workforce and Community (00:10:22)

3. Excitement in Marketing and Communications Teams (00:21:57)

617 episodes

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