Build a Buyer-Centric LinkedIn Profile with Viveka von Rosen, Ep #370

Sales Reinvented

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8M ago 18:20

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Is a compelling LinkedIn profile important? Viveka von Rosen is emphatic: Absolutely. Why? If you Google someone, chances are their LinkedIn profile will show up in the search results. The last thing you want is for someone to go to your profile and say “God no.” So how do you build a LinkedIn profile that sells? Focus on the buyer.

Outline of This Episode

[1:03] Is a compelling LinkedIn profile important?
[1:54] What elements have the greatest impact on sales?
[4:02] How to tell your professional story on LinkedIn
[5:13] The balance between professionalism and personality
[6:30] How often should you update your LinkedIn profile?
[8:08] Tools to build an impactful LinkedIn profile
[10:13] Viveka’s Top three LinkedIn dos and don’ts
[13:20] How updating your profile can make an impact

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