Episode 111: Over Caffeinated Chat with Rob Johnston About Social Media, Adapting, and Being Genuine with Your Audience

ScareHouse Podcast

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Scott Simmons and Katie “Dudders” hang out on a loading dock in Pittsburgh’s Strip District with Rob Johnston to talk about social media and the importance of being genuine with your audience.

Highlights:

Rob, former ScareHouse Podcast host, reminisces about his favorite ScareHouse Podcast episodes
Discussing the rise and fall of Vine
Why Vine was such a great fit for Rob’s creative vision and how enjoyed the challenge
Using old school techniques and humor to engage with today’s audience
Rob’s one Vine that went horribly wrong
Having to let things go in order to grow
Rob talks about his most elaborate Vines and the clean up involved
The importance of using customer data and analyzing engagement in haunt building and social media content creation
Being relatable to your audience
Rob talks about his coffee dumping Vine that turned into a gif sensation
Trying to protect the content you’ve created in a social media world
Why the top 20 content creators of Vine were responsible for its downfall
What’s next for social media platforms
ScareHouse and Rob’s big payoffs for taking a chance and changing to anticipate where their audiences are going
Scott discusses The Simpsons and how they “got it” all those years ago
The importance of being honest and genuine with your audience

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Special Guest: Rob Johnston.