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360. ASS-SAVERS Mudguard, The HOSTEST Bike Accessory on the Market| Staffan Widell
MP3•Episode home
Manage episode 394537375 series 2954897
Content provided by Sylvie D'Aoust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sylvie D'Aoust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
YOUTUBE: https://youtu.be/7eOv63M9DGc
Clever mudguards/fenders designed AND produced in Sweden.
Ass Savers - The Story
Summer 2011, faced with yet another rainy ride home from the office, designer and avid cyclist Staffan Widell rips a piece of cardboard and sticks it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with Petter Danielson and Oscar Ternbom. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Staffan quits his daytime job to fully focus on the new company.
Today the Ass Saver has come a long way, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The Fendor Bendor and The Mudder. The company is run out of its Gothenburg headquarters in Sweden. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.
Subscribe and never miss an episode: https://www.secretsfromthesaddlepodcast.ca
Join the FB community https://www.facebook.com/groups/457137678000433
2024 Online Winter Cycling Training Program https://www.cyclingskillspro.com
Don't FORGET to Follow the HOST Sylvie D'Aoust at
https://www.instagram.com/sylviedaoust_cyclist/
https://www.instagram.com/secretsfromthesaddlepodcast/
https://www.facebook.com/Daousttrainingsystems
http://www.sylviedaoust.ca
Join the FB community https://www.facebook.com/groups/457137678000433
2024 Online Winter Cycling Training Program https://www.cyclingskillspro.com
Don't FORGET to Follow the HOST Sylvie D'Aoust at
https://www.instagram.com/sylviedaoust_cyclist/
https://www.instagram.com/secretsfromthesaddlepodcast/
https://www.facebook.com/Daousttrainingsystems
http://www.sylviedaoust.ca
367 episodes
MP3•Episode home
Manage episode 394537375 series 2954897
Content provided by Sylvie D'Aoust. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sylvie D'Aoust or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
YOUTUBE: https://youtu.be/7eOv63M9DGc
Clever mudguards/fenders designed AND produced in Sweden.
Ass Savers - The Story
Summer 2011, faced with yet another rainy ride home from the office, designer and avid cyclist Staffan Widell rips a piece of cardboard and sticks it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with Petter Danielson and Oscar Ternbom. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Staffan quits his daytime job to fully focus on the new company.
Today the Ass Saver has come a long way, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The Fendor Bendor and The Mudder. The company is run out of its Gothenburg headquarters in Sweden. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.
Subscribe and never miss an episode: https://www.secretsfromthesaddlepodcast.ca
Join the FB community https://www.facebook.com/groups/457137678000433
2024 Online Winter Cycling Training Program https://www.cyclingskillspro.com
Don't FORGET to Follow the HOST Sylvie D'Aoust at
https://www.instagram.com/sylviedaoust_cyclist/
https://www.instagram.com/secretsfromthesaddlepodcast/
https://www.facebook.com/Daousttrainingsystems
http://www.sylviedaoust.ca
Join the FB community https://www.facebook.com/groups/457137678000433
2024 Online Winter Cycling Training Program https://www.cyclingskillspro.com
Don't FORGET to Follow the HOST Sylvie D'Aoust at
https://www.instagram.com/sylviedaoust_cyclist/
https://www.instagram.com/secretsfromthesaddlepodcast/
https://www.facebook.com/Daousttrainingsystems
http://www.sylviedaoust.ca
367 episodes
All episodes
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