Ep 3.6: Top Google Ranking Factors to Watch out for this Year

SEO Unfiltered

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.
Here's a cheatsheet of today's discussion:

1. Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.
2. Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score.
3. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.
4. Anchor Text: The right words can increase relevance and authority, but overdoing it can have a negative impact.
5. Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.
6. Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.
7. Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.
8. Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)
9. Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.

Helpful Links

• Geeky Tech's On-Page SEO Best Practices
• Ep 3.1: Taking a Closer Look at Link-Building Strategies
• What Google’s 2023 Helpful Content Update Means for Your B2B Site

Implement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise!

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