))
How to Write Clear Messages That Win, with Business Author, Ben Guttmann
Manage episode 407388628 series 3560828
Content provided by Nicole Schmied and Matt Deulley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Schmied and Matt Deulley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why are some business messages effective — while others fall flat?
This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.
In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.
Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
Get Your Data-Driven Marketing Strategy: SmartCookie Media
FREE: Content Strategy Session
Connect with Ben: Ben Guttmann
Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them
Have a story to tell? Signup here: www.serialentrepreneurshow.com
100 episodes
Share
