Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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325 - Unlocking The Power of Performance Levers In Your Business (Pt. 2)
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Manage episode 416271672 series 2176637
Content provided by The Abraham Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Abraham Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Continuing from the last episode, Jay delves into the power of performance levers in business, drawing from his vast experience working with clients across diverse industries. He shares insights on how to optimize every aspect of your revenue system by identifying and leveraging these levers, ultimately leading to explosive growth and domination in your market.
SHOWNOTES
LINKS AND RESOURCES:
…
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SHOWNOTES
- [03:12] The Power of Levers: Jay shares the story of W. Edwards Deming and his transformative impact on Japanese manufacturing, illustrating the immense power of identifying and optimizing micro-processes within a larger system.
- [06:34] Your Business as a Hedge Fund: Exploring the concept of viewing your business as a hedge fund, with various asset classes (revenue drivers) that need to be managed based on their relative risk and yield.
- [8:58] Geometric Growth and the Potential for Hyper-Exponentiation: Jay explains the mathematical concept of hyper-exponentiation and how it applies to business growth, emphasizing the importance of moving beyond incremental thinking.
- [11:24] Variability in Sales and Marketing: Discussing the impact of variability in sales and marketing elements such as headlines, propositions, proof, risk reversal, and bonuses, and how optimizing these elements can lead to geometric breakthroughs.
- [16:00] Aligning Salespeople's Strengths: Jay shares a case study of a 400-person sales organization in the radio industry, demonstrating the power of aligning salespeople's strengths with specific tasks and markets to quadruple business.
- [20:12] Leveraging Lifetime Value for Optimal Investment: Exploring the concept of investing in marketing and sales based on the lifetime value of a buyer, rather than arbitrarily allocating budgets, to maximize returns and drive exponential growth.
LINKS AND RESOURCES:
- Access Our "Podcast Mini-Workbook" For This Episode!
- Revisit Our Top 25 Podcast Episodes
- For More In-Depth Resources, Visit Our Knowledge Center
- Interested in Consulting? Work With Jay
- For Consulting Inquires: jay@abraham.com
- For Podcast Inquiries: ultimateentrepreneur@abraham.com
442 episodes
MP3•Episode home
Manage episode 416271672 series 2176637
Content provided by The Abraham Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Abraham Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Continuing from the last episode, Jay delves into the power of performance levers in business, drawing from his vast experience working with clients across diverse industries. He shares insights on how to optimize every aspect of your revenue system by identifying and leveraging these levers, ultimately leading to explosive growth and domination in your market.
SHOWNOTES
LINKS AND RESOURCES:
…
continue reading
SHOWNOTES
- [03:12] The Power of Levers: Jay shares the story of W. Edwards Deming and his transformative impact on Japanese manufacturing, illustrating the immense power of identifying and optimizing micro-processes within a larger system.
- [06:34] Your Business as a Hedge Fund: Exploring the concept of viewing your business as a hedge fund, with various asset classes (revenue drivers) that need to be managed based on their relative risk and yield.
- [8:58] Geometric Growth and the Potential for Hyper-Exponentiation: Jay explains the mathematical concept of hyper-exponentiation and how it applies to business growth, emphasizing the importance of moving beyond incremental thinking.
- [11:24] Variability in Sales and Marketing: Discussing the impact of variability in sales and marketing elements such as headlines, propositions, proof, risk reversal, and bonuses, and how optimizing these elements can lead to geometric breakthroughs.
- [16:00] Aligning Salespeople's Strengths: Jay shares a case study of a 400-person sales organization in the radio industry, demonstrating the power of aligning salespeople's strengths with specific tasks and markets to quadruple business.
- [20:12] Leveraging Lifetime Value for Optimal Investment: Exploring the concept of investing in marketing and sales based on the lifetime value of a buyer, rather than arbitrarily allocating budgets, to maximize returns and drive exponential growth.
LINKS AND RESOURCES:
- Access Our "Podcast Mini-Workbook" For This Episode!
- Revisit Our Top 25 Podcast Episodes
- For More In-Depth Resources, Visit Our Knowledge Center
- Interested in Consulting? Work With Jay
- For Consulting Inquires: jay@abraham.com
- For Podcast Inquiries: ultimateentrepreneur@abraham.com
442 episodes
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