Break the Rules When Creating Content to Grow Your Audience

Plutus Awards Podcast

There’s nothing inherently wrong about keeping it safe when writing and creating other content about personal finance. Many who do want to provide actionable and interesting information that gets the job done and helps their audience. But maybe, just maybe, you can have a bigger impact by breaking some of the rules and not playing it safe. If your audience sees your authentic self in the insight you share, even if it pertains to personal finance, you will have a better chance at connecting with and growing your audience while influencing them to take action.

Piggy and Kitty, the founders and writers of Bitches Get Riches, had an exciting conversation with our host, Sarah Li Cain, to discuss how they grew their blog with being true to who they are, why they believe it's a disservice to the finance industry if people delivered the same content, and steps on how you can monetize your blog without relying on corporate dollars.

Episode highlights

• Piggy and Kitty discusses their ideas on breaking the rules
• They share how they collaborated choosing their brand
• They touched on how monetization can cause you to stay in the box with content
• How they grew their audience with being who they are