E84: How to Build IP that Allows Your Business to Scale with Pamela Slim

Hourly to Exit

In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses. We covered a wide array of topics, from legal considerations to the ethics of leveraging intellectual property (IP). It’s jam-packed with wisdom for any entrepreneur looking to scale their business or safeguard their creative assets.

Key Takeaways:

• Crafting Certification: Discover the power of developing certification programs that expand upon your unique skills to ensure reliable outcomes for your clients and add a new revenue stream to your business.
• IP Essentials: Understand the significance of trademarks, and the delicate balance of creating competitors through certification programs, especially in the B2B space.
• Community Impact: Learn from Pam's hands-on approach to economic empowerment in Arizona, preventing gentrification and supporting BIPOC entrepreneurs during challenging times.

Don't miss these invaluable insights! Tune in to "Hourly to Exit" now and equip yourself with the tools needed to transform your intellectual property into a lasting legacy.

Resources Mentioned:

Let's put Thumbprint, renamed "Productize Your Service Business"

https://maven.com/pamelaslim/discover-your-thumbprint-method

More About Our Guest:

Pamela Slim is an award-winner author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. Pam’s agency specializes in the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books). Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.

Connect with Pamela:

• Website
• LinkedIn
• Facebook

Charity Mentioned: https://railcdc.org/

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production