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CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
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On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
How the Infinidat customer journey progresses through its MarTech stack
The criticality of having purpose when leveraging AI
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