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#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar
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My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.
Key takeaways:
- The importance of listening to your audience's narratives and addressing misperceptions through strategic storytelling.
- Using social listening to identify insights for strategic initiatives like enrollment, program development, reputation management, and more.
- Leveraging niche online communities like Reddit and YouTube to get an authentic pulse on brand perception.
- Conducting an internal social listening audit to align decentralized campus storytellers.
- Thinking beyond vanity metrics by using qualitative and quantitative listening data.
Connect with Liz:
- Twitter: https://twitter.com/lizgross144
- LinkedIn: https://www.linkedin.com/in/lizgross/
- Campus Sonar: https://www.campussonar.com/
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Learn more about UNVEILD: https://unveild.tv
- Join The Newsletter: https://unveild.tv/newsletter
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