SPM #526: The Power of Social Media Marketing & Getting Started

Smart Pizza Marketing Podcast

Summary

In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth.

Chapters

00:00 Introduction and Overview

08:21 Transitioning to New Locations and Partnerships

12:42 The Power of Social Media Marketing

21:23 Using Instagram Reels and TikToks for Marketing

29:23 Collaborating with Influencers for Increased Exposure

34:06 Conclusion and Future Collaboration

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