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Episode 15 - Features, Advantages, Benefit
MP3•Episode home
Manage episode 239659825 series 79243
Content provided by Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!, Dawn Marrs, Traci Reuter ~ Making Marketing Fun, and Profitable In A Social World!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!, Dawn Marrs, Traci Reuter ~ Making Marketing Fun, and Profitable In A Social World! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.
We talked about:
Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this processWhere to Find Us:
The Happy Hour Hangouts Resources
386 episodes
MP3•Episode home
Manage episode 239659825 series 79243
Content provided by Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!, Dawn Marrs, Traci Reuter ~ Making Marketing Fun, and Profitable In A Social World!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!, Dawn Marrs, Traci Reuter ~ Making Marketing Fun, and Profitable In A Social World! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.
We talked about:
Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this processWhere to Find Us:
The Happy Hour Hangouts Resources
386 episodes
All episodes
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