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Maximizing Profits with Precision: Expert Insights on Google Ads with Cally Pedersen
Manage episode 416900314 series 3552801
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Welcome to another episode of Spark & Ignite Your Marketing, where we explore the innovative strategies that drive success in today’s fast-paced business world. In this episode, we are thrilled to host Cally Pedersen, the CEO and founder of the Sage Agency. Cally is not just an expert in digital marketing; she’s a pioneer in the Google Ads space, having embraced the platform since its inception in 2001. Today, she’s here to share her deep insights and the powerful strategies that have helped her clients turn every dollar spent into substantial revenue.
Launching the Sage Agency
This focus on Google Ads wasn’t just about preference; it was about profitability and data-driven results that she could clearly measure and optimize. Cally emphasizes the importance of data and how it should dictate the way accounts are managed. From discussing the ideal customer lifetime value to the critical role of conversion rates, she offers listeners a comprehensive view of how to succeed with Google Ads.
Overcoming Challenges
Scaling a business comes with its own set of challenges. Cally shares her current experiences with scaling the Sage Agency, transitioning from a freelance model to potentially hiring full-time employees, and adjusting her team structure to maintain the quality and personalized service that her agency is known for.
Cally's Favorite Book:
Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect - Will Guidara
Free opt-in!
Is Your Business Ready For Google Ads?
Follow Cally Pedersen:
The Sage Agency
Cally Pedersen | LinkedIn
@the_sage_agency | Instagram
Spark, Ignite, and Share Your Story
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Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at info@bcassociatesmarketing.com.
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Marketing For Small Businesses
We help small businesses SPARK their opportunity and IGNITE their marketing.
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