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Are athletes the future of sports media?

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Manage episode 418333985 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports.

Key points:

  • How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands?
  • Why do traditional media companies struggle to engage fans like athletes?
  • How have recent changes with NIL in college sports impacted the current system?
  • What is the future of athlete representation?
  • How will athletes impact sports media in the long-term?

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 418333985 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports.

Key points:

  • How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands?
  • Why do traditional media companies struggle to engage fans like athletes?
  • How have recent changes with NIL in college sports impacted the current system?
  • What is the future of athlete representation?
  • How will athletes impact sports media in the long-term?

  continue reading

140 episodes

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