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How Marketing Campaigns Can Get You Your Heart’s Desire
Manage episode 196787316 series 1980223
Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.
The post How Marketing Campaigns Can Get You Your Heart’s Desire appeared first on StrengthInBusiness.
135 episodes
Manage episode 196787316 series 1980223
Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts.
The post How Marketing Campaigns Can Get You Your Heart’s Desire appeared first on StrengthInBusiness.
135 episodes
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