Why You Don’t Need a Website as a New Career Coach (and 7 things you need instead)

The Classy Career Girl Podcast

"Why You Don’t Need a Website as a New Career Coach (and 7 Things You Need Instead)"

Introduction:

• In today's episode, we'll tackle a common misconception among new career coaches: the belief that you need a website to kickstart your coaching career.

• We'll explore the seven crucial elements you should focus on instead of investing time and resources in a website right away.

Segment 1: The Misconception About Websites:

• Many new career coaches think a website is their first priority, but it may not be.

• We'll explain why it's more beneficial to build your coaching foundation before investing in a website.

Segment 2: The 7 Essentials for New Career Coaches:

1. Elevator Pitch:

• The importance of a concise and compelling elevator pitch to introduce yourself and your coaching services.

• Tips on crafting an elevator pitch that resonates with potential clients.

2. Bio:

• Why a well-crafted bio is crucial for establishing credibility and trust.

• Guidelines for creating a bio that highlights your coaching expertise and personality.

3. Calendar and Application:

• The significance of having a clear scheduling system and an application process for potential clients.

• How these tools can streamline client onboarding and ensure a good fit.

4. Niche/Specializations:

• Defining your coaching niche and specializations to attract the right clients.

• Tips for narrowing down your focus and finding your coaching niche.

5. Practice Coaching and Sales Calls:

• The value of gaining real coaching experience and conducting sales calls.

• Why practice coaching and sales skills are more critical than a website in the beginning.

6. Weekly Content - Go Live or Pre-record a Video:

• The benefits of creating and sharing weekly content to showcase your expertise and build an audience.

• Options for producing content, such as going live or pre-recording videos, and finding your preferred format.

7. Digital Product Sales Page:

• Exploring the potential of offering digital products related to your coaching services.

• Setting up a sales page to promote and sell these products to your audience.

Segment 3: The Website as the Final Step:

• Emphasizing that a website should come after you've established the essential elements mentioned earlier.

• Clarifying that a website is a tool to enhance your coaching business, not the foundation.

Conclusion:

• Highlighting the key takeaway: as a new career coach, you don't need a website right away.

• Encouragement to focus on developing your elevator pitch, bio, scheduling system, niche, coaching skills, content, and digital products first.

• Reminding listeners that success in coaching is built on your ability to connect with clients and provide value, not just on having a website.