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How to Future-Proof Your Business in An Uncertain Marketplace
Manage episode 414003880 series 3555227
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Being the leader of a business in today’s uncertain marketplace is no easy feat, but today on the Coaching Equation, we are sharing some ways you can future-proof your business even in these strange circumstances. Tuning in, you’ll hear about how the marketplace and consumer behavior is changing, the dangerous cancel culture and lack of trust consumers have today, how leaders have to show up differently in marketing, how to develop influence in your business, and so much more! We delve into why leading from a place of fear is problematic before discussing the importance of congruency. We even discuss the importance of speaking your truth regardless of fear and three things you can do to make sure your status as a trusted advisor is elevated. Finally, we give you actionable steps to execute these three elements. You don’t want to miss out on this one so be sure to press play now!
Key Points From This Episode:
- How the marketplace and consumer behavior has changed and is constantly changing.
- Why people are no longer trusting and what that means for business owners.
- How leaders have to show up differently in business and in marketing.
- Some tangible ways someone can develop influence in their business.
- The importance of mission-based leadership instead of leading from fear.
- Why Brook believes that congruency is the new currency.
- The beauty in being able to be yourself as a business leader today.
- Why you cannot be overly afraid of offending people.
- Three critical boxes to tick when trying to elevate your capacity as a trusted advisor.
- How to determine that you are a master at your craft in congruence with serving clients.
- Trust being built from self-belief and what that means for trusted advisors.
- How to cultivate a belief in people that you truly care about them as a business leader.
- The importance of having a desire to be part of someone’s world as a trusted advisor.
Links Mentioned in Today’s Episode:
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