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If You Want People To Come To Auto Shows, Race The Cars with Andrea Levy
Manage episode 393072775 series 3434557
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Andrea Levy teaches everyone working in motorsports a very valuable lesson, if you want people to come to auto shows you have to showcase the cars. This is exactly why Andrea Levy created the Milan Monza open-air motorshow. Ryan and Paul explore why auto shows are changing and why showcasing any new technology is the best way to generate buzz and interest in the public at large.
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