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Can Chinese Customers Rescue Starbucks?
Manage episode 417390793 series 3208963
Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a tall order.
Further Reading:
-Starbucks Is Running Out of Americans to Drink Its Expensive Coffee
-The Furious Race for the Future of Coffee
Further Listening:
-The Underdog Coffee Bean That’s Making a Comeback
Learn more about your ad choices. Visit megaphone.fm/adchoices
1228 episodes
Manage episode 417390793 series 3208963
Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a tall order.
Further Reading:
-Starbucks Is Running Out of Americans to Drink Its Expensive Coffee
-The Furious Race for the Future of Coffee
Further Listening:
-The Underdog Coffee Bean That’s Making a Comeback
Learn more about your ad choices. Visit megaphone.fm/adchoices
1228 episodes
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