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Can Chinese Customers Rescue Starbucks?

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Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a tall order.

Further Reading:

-Starbucks Is Running Out of Americans to Drink Its Expensive Coffee

-The Furious Race for the Future of Coffee

Further Listening:

-The Underdog Coffee Bean That’s Making a Comeback

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1228 episodes

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Can Chinese Customers Rescue Starbucks?

The Journal.

1,427 subscribers

published

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Manage episode 417390793 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Starbucks has a problem: Sales at U.S. stores have fallen sharply and now the company is looking to China, its second biggest market, to boost its revenue. But as WSJ’s Spencer Jakab explains, increased competition there is making that a tall order.

Further Reading:

-Starbucks Is Running Out of Americans to Drink Its Expensive Coffee

-The Furious Race for the Future of Coffee

Further Listening:

-The Underdog Coffee Bean That’s Making a Comeback

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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