How to Attract The Right Clients (And Repel The Wrong People) - Part 3 (The Lead Magnet)

The Launch Plan Podcast

Are your lead magnets working well?
Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visitors? Maybe you are having the opposite problem - too many people download your lead magnets but not converting to clients. Are you having a list of buyers or squatters?
You are having a positioning problem.
If your email list is filled with low-quality leads or you don't see enough leads come through, you likely have a positioning problem with your lead magnet. What does that mean? How can I position my lead magnets such that it attracts the right clients and repel the wrong ones? In this episode, we share three key elements you can include when you present your lead magnets. Just doing this will help you see significant results.
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