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The Power of Persuasion and Influence in L&D with Dr Keith O'Brien
Manage episode 418655400 series 3464830
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In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.
Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.
In this episode, they discuss:
- The six principles of persuasion from Robert Cialdini.
- Differences between learning cultures and action cultures in L&D.
- The need for leadership buy-in and psychological safety when creating a learning culture.
Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.
Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/
Influence at Work: https://influenceatwork.co.uk/
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