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The Tools to Position Yourself as a Trusted Authority
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Manage episode 169220273 series 123360
As entrepreneurs it can be easy to get confused, frustrated, and overwhelmed by technology and by creating content. The best way to deal with that is to embrace what's working now, narrow your focus, and repurpose the content into other message delivery tools that you can give away free or that people can pay you for.
But there are some critical elements you need to consider before you jump in and that's what today's interview is going to clear up.
It's not often I get to interview someone I can say is truly one of my heroes but that's the case in this episode.
Mike Koenigs is Chief Disruptasaurus of You Everywhere Now. He's a 10-time bestselling author, international speaker, serial entrepreneurn, angel investor, filmmaker, and patened inventor. He's earned over $47 million online and has helped more than 47,000 customers in nearly 100 countries start and grow profitable businesses, become best selling authors themselves, and create information products.
Mike is also a stage 3 cancer survivor and a great teacher.
Listen in as he shares:
- The 2 technologies he's in love with right now to get clients quickly and to build an audience and get attention
- The single best place to go to meet great potential clients who you know are spending money and investing in their own development
- What to connect with inside you to create a powerful message the 3 simple things that are the foundation of every great business
- The two best ways to build an engaged audience The critical piece of every expert's marketing and sales funnel
- Why books are still and always will be the best marketing tool for any business
- The simple thing to do to start earning more revenue
- One of the most powerful skills you can learn
- The one thing every entrepreneur should start doing right away
- The one thing every entrepreneur should stop doing right away
Mike has some great gifts for you and he shares them at the end and I'll share your reflection exercise and your action step for this episode when you hang around til the end.
Terms in This Episode That Might Be New to You
Mobile Text Marketing
Expert Problem Solver
The Lucky Sperm Club
Zuckerberg's Law
Marketing Funnel
Your "story"
Introvert
Pain or Discontent (as it relates to customers or yourself)
Repurposing or Repurpose
Brand Consistent message
Links to People and Resources Mentioned
Guest Links
Mike on LinkedIn, Facebook, and Twitter
Mike's free offer: Text the word TECH to 858 213 0030 to get a copy of Mikes book on how to be a video interviewer.
You can also receive a free 30-day trial to mobile text software Skipio and they'll call you up and help you get set up, PLUS you'll receive a copy of "6-Figure Text Messages" which is how he generates an audience using one-minute videos.
Mike's programs:
Additional Research
How to Use Facebook Live - a Complete Guide, from Hubspot
It's 'digital heroin' - How screens turn kids into psychotic junkies, New York Post. This is the article I mentioned about kids, their brains, and addiction
Join the Group
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
About UsWinnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.
64 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on May 21, 2018 02:30 (). Last successful fetch was on January 22, 2018 00:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 169220273 series 123360
As entrepreneurs it can be easy to get confused, frustrated, and overwhelmed by technology and by creating content. The best way to deal with that is to embrace what's working now, narrow your focus, and repurpose the content into other message delivery tools that you can give away free or that people can pay you for.
But there are some critical elements you need to consider before you jump in and that's what today's interview is going to clear up.
It's not often I get to interview someone I can say is truly one of my heroes but that's the case in this episode.
Mike Koenigs is Chief Disruptasaurus of You Everywhere Now. He's a 10-time bestselling author, international speaker, serial entrepreneurn, angel investor, filmmaker, and patened inventor. He's earned over $47 million online and has helped more than 47,000 customers in nearly 100 countries start and grow profitable businesses, become best selling authors themselves, and create information products.
Mike is also a stage 3 cancer survivor and a great teacher.
Listen in as he shares:
- The 2 technologies he's in love with right now to get clients quickly and to build an audience and get attention
- The single best place to go to meet great potential clients who you know are spending money and investing in their own development
- What to connect with inside you to create a powerful message the 3 simple things that are the foundation of every great business
- The two best ways to build an engaged audience The critical piece of every expert's marketing and sales funnel
- Why books are still and always will be the best marketing tool for any business
- The simple thing to do to start earning more revenue
- One of the most powerful skills you can learn
- The one thing every entrepreneur should start doing right away
- The one thing every entrepreneur should stop doing right away
Mike has some great gifts for you and he shares them at the end and I'll share your reflection exercise and your action step for this episode when you hang around til the end.
Terms in This Episode That Might Be New to You
Mobile Text Marketing
Expert Problem Solver
The Lucky Sperm Club
Zuckerberg's Law
Marketing Funnel
Your "story"
Introvert
Pain or Discontent (as it relates to customers or yourself)
Repurposing or Repurpose
Brand Consistent message
Links to People and Resources Mentioned
Guest Links
Mike on LinkedIn, Facebook, and Twitter
Mike's free offer: Text the word TECH to 858 213 0030 to get a copy of Mikes book on how to be a video interviewer.
You can also receive a free 30-day trial to mobile text software Skipio and they'll call you up and help you get set up, PLUS you'll receive a copy of "6-Figure Text Messages" which is how he generates an audience using one-minute videos.
Mike's programs:
Additional Research
How to Use Facebook Live - a Complete Guide, from Hubspot
It's 'digital heroin' - How screens turn kids into psychotic junkies, New York Post. This is the article I mentioned about kids, their brains, and addiction
Join the Group
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
About UsWinnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live mobile streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page or connect with her on Facebook.
64 episodes
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