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Using Fonts to Strengthen Your Brand
Archived series ("Inactive feed" status)
When? This feed was archived on May 21, 2018 02:30 (). Last successful fetch was on January 22, 2018 00:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 164816164 series 123360
One of the important issues in building and growing a business is of course standing out in your industry segment. One of the important ways to do that is to have a visual identity that helps you connect with and attract your best clients, strategic referral partners, and opportunities.
This episode continues a conversation started in other episodes and there are links to those episodes in the show notes.
My brand developer and dear friend Sue Brettell is back this week to discuss one of the subtle but powerful ways to build a strong visual brand and that’s through the use of fonts and font-based logos.
Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand.
- Listen in as Sue explains: What’s a logo type
- Why it’s a mistake to get a logo done to soon and the simple alternative
- 2 reasons you need a distinct font
- The question to ask yourself when choosing a font
- The golden rule of choosing and using a font
- How to talk to a designer when you don’t know the fonts you want or like
- How a designer finds the right font
- How to work with a designer on your font and logo
Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for this episode
Terms in This Episode That Might Be New to You
Resolutions
Formats
Color palette
Jpg
Png
Comic Sans
Content
Legibility
Google fonts
License
Serif font
Sans Serif
Mood Board
Pin (used as a verb)
Premium fonts
Junk
License
Premium fonts
Branded fonts
“dodgy font sites”
Viruses
Malware
Terms and conditions
Branding
Links and Resources Mentioned in This Episode
Related Let's Talk Tech Episodes
How I Survived a Malware Infection - Gail Turner Brown interviews Winnie
How to Protect Your Website with Tommy Oddo
Sue's first episode - How to Choose and Use the Right Colors to Build Your Brand
Additional Resources
Learn why designers and web professionals hate the font, Comic Sans
Join the Group
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.
64 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on May 21, 2018 02:30 (). Last successful fetch was on January 22, 2018 00:22 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 164816164 series 123360
One of the important issues in building and growing a business is of course standing out in your industry segment. One of the important ways to do that is to have a visual identity that helps you connect with and attract your best clients, strategic referral partners, and opportunities.
This episode continues a conversation started in other episodes and there are links to those episodes in the show notes.
My brand developer and dear friend Sue Brettell is back this week to discuss one of the subtle but powerful ways to build a strong visual brand and that’s through the use of fonts and font-based logos.
Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand.
- Listen in as Sue explains: What’s a logo type
- Why it’s a mistake to get a logo done to soon and the simple alternative
- 2 reasons you need a distinct font
- The question to ask yourself when choosing a font
- The golden rule of choosing and using a font
- How to talk to a designer when you don’t know the fonts you want or like
- How a designer finds the right font
- How to work with a designer on your font and logo
Be sure to listen all the way to the end and I’ll share your cocktail exercise and your action step for this episode
Terms in This Episode That Might Be New to You
Resolutions
Formats
Color palette
Jpg
Png
Comic Sans
Content
Legibility
Google fonts
License
Serif font
Sans Serif
Mood Board
Pin (used as a verb)
Premium fonts
Junk
License
Premium fonts
Branded fonts
“dodgy font sites”
Viruses
Malware
Terms and conditions
Branding
Links and Resources Mentioned in This Episode
Related Let's Talk Tech Episodes
How I Survived a Malware Infection - Gail Turner Brown interviews Winnie
How to Protect Your Website with Tommy Oddo
Sue's first episode - How to Choose and Use the Right Colors to Build Your Brand
Additional Resources
Learn why designers and web professionals hate the font, Comic Sans
Join the Group
Have questions about tech but no safe place to ask them? Tired of posting to tech groups whose members make you feel stupid for asking what to them is a basic question? Join the show's Facebook group. It's a safe environment with like-minded professionals and tech experts who know how to talk to people without insulting them. You'll also hear about and be invited to participate in fun tech training and testing events so head on over and click the link to join.
About Us
Winnie Anderson is an award-winning copywriter and brand strategist, a best-selling author, and respected instructor. She writes books, creates courses, and provides limited one-on-one consulting with and for introverted entrepreneurs who are ready to get their message out in a bigger way and who hate selling. Learn more about her here or connect with her on social media including Facebook and Twitter.
Judy Jordan is a virtual production assistant who helps entrepreneurs get their message out in a bigger way using live and recorded virtual events like webinars, teleseminars, live moble streaming, podcasts, and virtual conferences. Learn more about her at her LinkedIn page or connect with her on Facebook.
Sue Brettell is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her at her LinkedIn page. Connect with her on Facebook.
64 episodes
All episodes
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