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Brennan Dunn: Founder of RightMessage
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Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.
For the last decade, Brennan Dunn has been building "email-first" businesses.
Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.
In this episode, we discuss:
📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time
🎯 The Power of Personalized Marketing
💬 High-Touch Sales Strategies
📧 The Importance of Owned Distribution Channels
⭐️ Much More
Chapters:
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00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"
00:02:20 - Growing a Personal Brand
00:04:45 - Growing an Organic SEO Strategy
00:06:06 - Running a SaaS into the Ground
00:12:14 - Different Sub-Niches for Selling Digital Products
00:14:58 - Acquiring Marketing Skills
00:18:00 - Selling Info Products and the Newsletter Bubble
00:21:45 - The Future of YouTube Influencers and Online Courses
00:24:09 - The Importance of Owning Distribution Channels
00:28:32 - Reaping the Benefits of High-Touch Sales
00:29:40 - Increasing Conversion Rates through Personalization
00:35:44 - Increasing Value per Subscriber
00:37:58 - Obtaining Customer Information through Surveys
00:40:14 - Preventing Misfiring Automations
00:41:18 - Personalization and Data Usage
00:42:42 - Utilizing Zero Party Data
Connect with Brennan:
* LinkedIn: linkedin.com/in/brennandunn
* Brennan's Company: rightmessage.com
* Twitter: twitter.com/brennandunn
* YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA
* Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn
* Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/
Resources Mentioned
* Barnes & Noble: barnesandnoble.com
* Optimizely: optimizely.com
* ConvertKit: convertkit.com
* Hacker News: news.ycombinator.com
* Teachable: teachable.com
* Ankur Nagpal: linkedin.com/in/ankurnagpal
* Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin
* Amy Hoy: twitter.com/amyhoy
* Nathan Barry: nathanbarry.com
* Ogilvy: ogilvy.com
* Dickie Bush: twitter.com/dickiebush
* Pat Flynn: patflynn.com
* Dan Go: dango.co
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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