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Pickle with Mickle Interview Series : Matt Miller and The Importance of a Strong Foundation in Brand Development
Manage episode 414652672 series 3443219
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Summary
In this conversation, Matt Miller, the founder of Maverix Pickleball, discusses the growth and development of his brand over the past year. He talks about the challenges of building a brand brick by brick and the importance of creating a strong foundation. Matt also shares the process of designing and testing new paddles, including the recently launched Havik 15. He emphasizes the need for innovation in the pickleball market and the importance of finding the right balance between power and control in paddle design. Matt also touches on the topic of different rating systems in pickleball tournaments and expresses his preference for the DUPR system. In this conversation, Matt and Mickle discuss various topics related to pickleball, including the performance of different players, the growth of the sport, international expansion, and the challenges of building a brand. They also talk about the future of pickleball and the potential for scholarships and an Olympic pickleball team. Matt shares his vision for Maverix Pickleball and his focus on creating innovative paddles. They also discuss the importance of building relationships and staying connected with the pickleball community.
Chapters
00:00 Introduction and Reflection on the Past Year
14:29 Innovation and the Future of Mavericks Pickleball
38:38 Expanding Mavericks: International Presence and Ambassador Program
49:49 Exploring the Paddle Options
50 episodes
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