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74 Bidding & Budgets - Part 2

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Manage episode 418674573 series 2931781
Content provided by Rob and Rob Drummond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob and Rob Drummond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Part 2 of this mini-series on bidding and budgets examines how much to spend in the 'testing phase' of a new account, and key things to measure after you have generated a lead.

Listen now as I discuss:

  • Guidance in initial testing budgets
  • How quickly to scale
  • Why 'Time to Money' is one of your key campaign metrics - and one you won't find in your ad account

  continue reading

76 episodes

Artwork

74 Bidding & Budgets - Part 2

The Story Selling Podcast

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Manage episode 418674573 series 2931781
Content provided by Rob and Rob Drummond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob and Rob Drummond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Part 2 of this mini-series on bidding and budgets examines how much to spend in the 'testing phase' of a new account, and key things to measure after you have generated a lead.

Listen now as I discuss:

  • Guidance in initial testing budgets
  • How quickly to scale
  • Why 'Time to Money' is one of your key campaign metrics - and one you won't find in your ad account

  continue reading

76 episodes

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