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Brianne West: Ethique founder on her new beverage-based venture Incrediballs
Manage episode 417732580 series 2500324
After making waves in the beauty industry, Ethique founder Brianne West has set her sights on beverages.
Her newest venture, Incrediballs, offers consumers flavoured tablets that turns water into flavoured drinks - cutting down on plastic pollution.
She says the number of single-use bottles wasted every year is a 'disgrace', and wanted to develop a solution.
"In New Zealand we throw away just over two billion plastic containers every single year, we recycle very few of them, and a vast majority of people use drink bottles. It makes absolutely no sense!"
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
2168 episodes
Manage episode 417732580 series 2500324
After making waves in the beauty industry, Ethique founder Brianne West has set her sights on beverages.
Her newest venture, Incrediballs, offers consumers flavoured tablets that turns water into flavoured drinks - cutting down on plastic pollution.
She says the number of single-use bottles wasted every year is a 'disgrace', and wanted to develop a solution.
"In New Zealand we throw away just over two billion plastic containers every single year, we recycle very few of them, and a vast majority of people use drink bottles. It makes absolutely no sense!"
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
2168 episodes
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