Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Unofficial Shopify Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How a Firefighter Mastered Marketing
Manage episode 394280584 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job.
He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads.
The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm.
Chapter Timestamps
(00:00) Transitioning From Firefighter to E-Commerce Entrepreneur
(09:32) Launching a Mask Business in 2020
(19:45) Marketing Strategies and Trade Show Success
(26:41) Maximizing Revenue With Email and Facebook
(40:11) Frustrations With Google, Pinterest, and TikTok
(47:42) Advice and Influence on Shopify Site
Show Links
- Fado
- Perfect White Tee
- Four Hour Work Week
- Sam Baldwin / KeyCommerce
- FastLane Forum
- Uptime
- Traffic Secrets
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
430 episodes
Share
Manage episode 394280584 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job.
He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads.
The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm.
Chapter Timestamps
(00:00) Transitioning From Firefighter to E-Commerce Entrepreneur
(09:32) Launching a Mask Business in 2020
(19:45) Marketing Strategies and Trade Show Success
(26:41) Maximizing Revenue With Email and Facebook
(40:11) Frustrations With Google, Pinterest, and TikTok
(47:42) Advice and Influence on Shopify Site
Show Links
- Fado
- Perfect White Tee
- Four Hour Work Week
- Sam Baldwin / KeyCommerce
- FastLane Forum
- Uptime
- Traffic Secrets
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
- StoreHero - Get a unified view of your sales, marketing & profitability metrics.
- Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
430 episodes
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Similar to The Unofficial Shopify Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your life no matter your age, profession or industry. Our subject matter ranges from enhancing productivity, how to gain influence, the art of side hustles and more! If you’re smart and like to continually improve yourself, hit the subscribe button, because you’ll love it here at Young and Profiting Podcast. Part of the YAP Media Network.
…
continue reading
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