243: Leveraging Podcast Guesting to Raise Capital and Build Your Brand with Trevor Oldham

The Wake Up Call

Description:

Your WakeUp Call begins when you start to challenge conventional thinking. When you empower yourself to break free from the daily grind. When you choose to design your lifestyle and economy.

Trevor Oldham, founder of Podcasting You, shares valuable insights on how real estate investors and entrepreneurs can effectively use podcast guesting as a strategy to raise capital, build authority, and grow their businesses. He discusses the tactics and best practices for identifying the right shows, creating compelling pitches, repurposing content, and nurturing relationships with hosts and audiences.

Key Takeaways:

• Identify your target audience and leverage tools like ListenNotes and Rephonic to find relevant podcasts catering to your ideal investors or clients.

• Create unique lead magnets and landing pages for each podcast appearance to capture leads and nurture relationships through email marketing sequences.

• Repurpose podcast interviews into bite-sized social media content to amplify your reach and promote your brand across multiple platforms.

• Consistently follow up with podcast hosts and guests you resonate with, nurturing those relationships beyond the initial interview for potential collaborations or business opportunities.

• Track key performance indicators (KPIs) by tagging leads and activities to measure the success of your podcast guesting efforts and adjust your strategy accordingly.

• Consider starting your own podcast to build authority and establish yourself as an expert, but ensure you have the time and resources to commit to consistent, high-quality content production.

• Leverage podcast appearances to showcase your expertise and create a halo effect, positioning yourself alongside successful guests to build credibility and trust with potential investors or clients.

► Resources

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About Today’s Guest:

Trevor Oldham is the founder of Podcasting You, a company helping real estate professionals share their stories on top podcasts. Since 2017, Podcasting You has worked with over 400 clients and booked 6,500+ interviews.

Trevor is also an active real estate investor committed to NNN, multifamily, and self-storage deals. He invests in mortgage notes and continually expands his portfolio.

Blending expertise in podcasting and investing, Trevor provides valuable insights for leveraging podcasts to raise capital and build authority in real estate.