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E73: Roy Osing: Differentiate or Die: Unconventional Wisdom From a Billion-Dollar Disruptor
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In this episode, Roger welcomes the ultimate disruptor, Roy Osing. As President of a major data and internet company, Roy’s leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. Now Roy is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential. He is the author of seven books, including his latest, The Audacious ‘Unheard-Of Ways I Took a Startup to a Billion In Sales. In this conversation, Roy shares his journey from a small town in British Columbia to his leadership roles and formulation of the unorthodox principles that propelled him and his teams to the top. Roy emphasizes the importance of differentiation in business and personal careers, advocating for an audacious approach to leadership and execution. Roy and Roger discuss his 'Be Different or Be Dead' philosophy, the significance of creating 'only statements' for businesses, and the essential qualities of audacious leadership. They also cover strategic game planning, the impact of desires and cravings on business strategies, and Roy's disdain for conventional tactics like over-reliance on AI for content creation. Roy's approach is provocatively insightful, encouraging entrepreneurs to focus on authenticity, execution, and serving their target audience distinctively. Topics Include:
- The Philosophy of Being Different or Being Dead
- The Power of Audacious-Driven Leadership
- Common Misuses of AI in Content Creation
- The Magic of Strategic Game Planning
- Reframing Business Through Differentiation
Roy’s Book Recommendation:
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Connect with Roy:
X Let's Get Social: Connect with Roger and ThriveMore Brands Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook Visit Us: ThriveMore Brands Website Produced By: Social Chameleon
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