Hospitality Review - F&B profitability, Premier Inn Ad ban, IHTF & future tech

Travel Market Life

In this episode we look into hotel technology and an IHTF review following the event in April, we look at

• F&B profitability
• Premier Inn Ad ban
• AI in hospitality
• RPA technology
• Approaching the tech stack
• Future of hospitality technology

We’re joined by our regular panellist Jon Sibery, Group Revenue Manager, Sarova as he shares the challenges of F&B profitability and his time at IHTF.
Tess Matisson, President and CEO of Zaplox shares er advice on approaching the tech stack and selecting the right systems

Simone Puorto, industry futurist, author and consultant gives us the future of technology for hotels. For Simone's book, visit Amazon

How to make hotel F&B profitable

HotStats data shows that while room revenue per available room are up by 17 percent in Europe compared to January 2020, F&B is at just 5 percent. UK hotels saw a 2.8 percentage point drop in gross operating profit margin between 2019 and 2023, and of that, 3.1 percentage points came directly from food and beverage profitability as margins fell from 30 percent to 22 percent.

Premier Inn ad banned for promoting rooms 'from only £35 a night' by advertising authority

The Advertising Standards Authority said it was misleading to promote £35 rooms when only a small percentage of nights had such a low rate available. In the future, a higher percentage of rooms must be available at the advertised rate.

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