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How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

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Manage episode 418331802 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.

Timestamps

  • 00:00 - Intro
  • 00:44 - AJ’s marketing background
  • 02:49 - What can clients learn from agencies
  • 07:40 - AJ’s time at Klarna
  • 09:48 - Taking the CMO job at Monzo
  • 10:49 - The emotion of money
  • 14:02 - Focusing on a world class customer experience
  • 23:07 - Positioning Monzo as a bank in a sea of neo banks
  • 24:09 - Monzo’s new brand campaign
  • 27:22 - Embedding Monzo in culture
  • 29:15 - Advice for being a young CMO
  • 33:05 - How to deal with things going wrong
  • 36:33 - Fostering creativity in an organisation
  • 37:55 - How AJ is creating the Monzo culture
  • 38:45 - AJ’s parting advice

  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 418331802 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.

Timestamps

  • 00:00 - Intro
  • 00:44 - AJ’s marketing background
  • 02:49 - What can clients learn from agencies
  • 07:40 - AJ’s time at Klarna
  • 09:48 - Taking the CMO job at Monzo
  • 10:49 - The emotion of money
  • 14:02 - Focusing on a world class customer experience
  • 23:07 - Positioning Monzo as a bank in a sea of neo banks
  • 24:09 - Monzo’s new brand campaign
  • 27:22 - Embedding Monzo in culture
  • 29:15 - Advice for being a young CMO
  • 33:05 - How to deal with things going wrong
  • 36:33 - Fostering creativity in an organisation
  • 37:55 - How AJ is creating the Monzo culture
  • 38:45 - AJ’s parting advice

  continue reading

138 episodes

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