Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Manage episode 418331802 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.
Timestamps
- 00:00 - Intro
- 00:44 - AJ’s marketing background
- 02:49 - What can clients learn from agencies
- 07:40 - AJ’s time at Klarna
- 09:48 - Taking the CMO job at Monzo
- 10:49 - The emotion of money
- 14:02 - Focusing on a world class customer experience
- 23:07 - Positioning Monzo as a bank in a sea of neo banks
- 24:09 - Monzo’s new brand campaign
- 27:22 - Embedding Monzo in culture
- 29:15 - Advice for being a young CMO
- 33:05 - How to deal with things going wrong
- 36:33 - Fostering creativity in an organisation
- 37:55 - How AJ is creating the Monzo culture
- 38:45 - AJ’s parting advice
138 episodes
Share
Manage episode 418331802 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.
Timestamps
- 00:00 - Intro
- 00:44 - AJ’s marketing background
- 02:49 - What can clients learn from agencies
- 07:40 - AJ’s time at Klarna
- 09:48 - Taking the CMO job at Monzo
- 10:49 - The emotion of money
- 14:02 - Focusing on a world class customer experience
- 23:07 - Positioning Monzo as a bank in a sea of neo banks
- 24:09 - Monzo’s new brand campaign
- 27:22 - Embedding Monzo in culture
- 29:15 - Advice for being a young CMO
- 33:05 - How to deal with things going wrong
- 36:33 - Fostering creativity in an organisation
- 37:55 - How AJ is creating the Monzo culture
- 38:45 - AJ’s parting advice
138 episodes
All episodes
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Similar to Uncensored CMO
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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Go offline with the Player FM app!
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