It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The new brand framework: how emotions fuel your brand energy
MP3•Episode home
Manage episode 183225318 series 1323507
Content provided by Forrester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forrester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.
…
continue reading
224 episodes
MP3•Episode home
Manage episode 183225318 series 1323507
Content provided by Forrester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forrester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.
…
continue reading
224 episodes
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