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Changemakers: Donna Speciale, President of U.S. Advertising, Sales and Marketing, TelevisaUnivison
Manage episode 394722061 series 1266800
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"In order to reach and engage our audience, [marketers] need to invest in culture and in language." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Donna Speciale, a 2023 Matrix Award Winner and President of U.S. Advertising, Sales and Marketing at TelevisaUnivison. Through leading a major division at the world's largest Spanish language media company, Donna has provided a wealth of resources for the marketing industry and beyond, breaking stereotypes on what a target audience "should" look like.
Bringing in over 200 new clients in the past 2.5 years, Donna says that working for a media company that prioritizes education and the power of growth potential has been one of her most exciting opportunities in the industry. Listen to this episode for details on how "zigging and zagging" has been a powerful asset in her career toolbox.
This conversation was recorded in December 2023.
72 episodes
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Manage episode 394722061 series 1266800
Content provided by New York Women in Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New York Women in Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"In order to reach and engage our audience, [marketers] need to invest in culture and in language." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Donna Speciale, a 2023 Matrix Award Winner and President of U.S. Advertising, Sales and Marketing at TelevisaUnivison. Through leading a major division at the world's largest Spanish language media company, Donna has provided a wealth of resources for the marketing industry and beyond, breaking stereotypes on what a target audience "should" look like.
Bringing in over 200 new clients in the past 2.5 years, Donna says that working for a media company that prioritizes education and the power of growth potential has been one of her most exciting opportunities in the industry. Listen to this episode for details on how "zigging and zagging" has been a powerful asset in her career toolbox.
This conversation was recorded in December 2023.
72 episodes
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