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Staying Ahead in Digital Marketing: When and How to Pivot Your Approach

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Manage episode 414358627 series 85988
Content provided by Neal Schaffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neal Schaffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.

Learn More:

  continue reading

Chapters

1. Digital Marketing Coach Discusses Marketing Pivoting (00:00:00)

2. Digital Marketing Pivot and Evolution (00:14:01)

367 episodes

Artwork
iconShare
 
Manage episode 414358627 series 85988
Content provided by Neal Schaffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neal Schaffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.

Learn More:

  continue reading

Chapters

1. Digital Marketing Coach Discusses Marketing Pivoting (00:00:00)

2. Digital Marketing Pivot and Evolution (00:14:01)

367 episodes

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