In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for valida…

Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's…

In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026…

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - …

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach o…

Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google P…

Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effective…

Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot…

Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the p…

Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs Aggregated Event Measurement (AEM) - The creative test framework for Facebook ads - The right…

Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication. Functionality: Uncover the mechanics behind custom emojis …

Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You will discover: - How to spot profitable apps idea as an indie developer - Build it yourself vs bu…

In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/downl…

Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app grow - The ideal traffic split between paid vs organic - Why higher prices lead to higher conversions…

David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: http…

Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this…

Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level. Be…

Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. In this video: -Techniques fo…

Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data st…

I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless …

Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exi…

When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those pr…

A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free"The first impression matt…

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization…

I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube vid…

Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! 🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optim…

Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product…

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store. Niche Keyword Focus: Tailor your keywords to your app's unique niche. …

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024. Lastly, he’s a…

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong. 🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and u…

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness. 2. Budget-Friendly…

Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is…

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product? In this video, we converse with Muoyo Okome, an indie developer with 12 …

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask for money! - His journey to profitability (from up-front paid app to fully subscription-based) - The monetization strategies that helped him 2X his c…

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen. Watch the video to discover their: Intricate details of th…

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He also shares how to get more from your current userbase over getting a larger userbase. Learn more: http…

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to discover: 1. Pricing Strategies: Discover the art of pricing your app effectively to maximize revenue and e…

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-t…

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU …

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena. Watch to uncover: Concepts of Web2App: What is it, and why is it a game-chang…

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Game…

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: - How to use psychological triggers to get users to respond to your ads - When is the right time …

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing! 🔍 Topics covered: 1️⃣ The Influence of Positive Reviews on Conversion 2️⃣ Best Referral Strategies for Explosive Growth 3️⃣ Leveraging Lifetime …

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast. He has over 10 years o…

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert!Topics Explored:Funnel Optimizat…

Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B i…

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also …

This week, Steve will answer all your app marketing questions.You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and…

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples. 📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how…

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You will discover: - How to use influencers to 10X your organic social g…