The #1 Evidence Based Growth Podcast on the Internet. The Science of Success is about the search for evidence based personal growth. It's about exploring ways to improve your decision-making, understand your mind and how psychology rules the world around you, and learn from experts and thought leaders about ways we can become better versions of ourselves.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to How2Exit, the premier podcast for entrepreneurs, advisors, and everyone in between who wants to dive deep into the world of buying, growing, and selling small businesses valued below $20 million. Our mission is to equip you with the insights and strategies you need to succeed in the small business M&A space. Join us as we talk to the best in the industry and explore the full process of buying, growing, and selling businesses. You'll gain invaluable knowledge from interviews with s ...
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E209: Building Bridges, Closing Deals: Mastering Rapport & Zero Down Strategies w/ Matt Bodnar
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Watch Here: https://youtu.be/TsR70CCiXjE About the Guest(s): Matt Bodnar, a rising star in mergers and acquisitions, has a diverse background that spans from Goldman Sachs to entrepreneurship. After purchasing his first IT service business post-college, he honed his deal-making skills, culminating in the establishment of his holding company, Eidolo…
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E210: Strategic Real Estate: Mergers, Acquisitions, and Business Roll-Ups for Maximum Return
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Watch Here: https://youtu.be/_vP2-ZqR6RE About the Guest(s): Dan Taylor is an experienced professional specializing in real estate strategies that set him apart from conventional practices. At the age of 58, he brings a wealth of knowledge in mergers, acquisitions, and business ownership, blending his passion for deal-making with real-life experien…
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The Power of Choice: Moving from Victim to Empowered Chooser with Jamie George
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A thought-provoking conversation with Jamie George about the concepts of agreements and expectations. Jamie shared insights on how expectations can lead to resentment and how shifting to agreements can improve relationships and foster collaboration. We delved into the dynamics of the Drama Triangle, exploring victim, perpetrator, and rescuer roles,…
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How This GPT-4 Prompt Is Breaking a $257 Billion Industry
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Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your mark…
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How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter
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Ep. 221 How can AI revolutionize the way we create and consume content? Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle comp…
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E190: Brandon Knowlden Shares His Acquisition Strategy and Recent Success (Edited)
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. About the Guest(s): Brandon Knowlden is an entrepreneur with a rich background in both the advertising industry and the world of manufacturing. He kicked off his career at the early age of 13, working in his father's man…
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E208: What Makes a Website Valuable? Uncovering the Secrets of E-Commerce M&A with Justin Harris
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Watch Here: https://youtu.be/hebyR7iJjdE About the Guest(s): Justin Harris is a seasoned M&A expert, specializing in website and e-commerce acquisitions. With diverse experience spanning nonprofit work, a major security firm, and entrepreneurial ventures in software and leadership development, he offers a distinctive blend of business acumen and in…
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I Created An Ai Email Course Using ChatGPT
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Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s cour…
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E207: M&A Masterclass: Building and Exiting Businesses in Health & Beauty with Tina Bradley
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Watch Here: https://youtu.be/esaYQ-iAwjo About the Guest(s): Tina Bradley is a seasoned entrepreneur with a rich background in various business ventures, starting from her entrepreneurial journey at the age of nine. With hands-on experience in multi-level marketing, building an animal charity, and running approximately 200 monetized websites, Tina'…
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Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
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Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominati…
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E206: Walker's Acquisition Advantage: Buy Smarter, Win Bigger with Proven Buy Then Build Strategy
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Watch Here: https://youtu.be/_ZUXTvjbJxQ About the Guest(s): Walker Deibel is an influential figure in the field of mergers and acquisitions, renowned for his bestselling book "Buy Then Build." His expertise encompasses buying and growing businesses successfully over the decades. As a seasoned acquisition entrepreneur, Walker has acquired over nine…
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Ep 218 Is your website an outdated relic or your best salesperson? Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital …
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E205: Raising Capital for Acquisitions: Funding Sources to Finance Your Dream Deal w/ Parnell Speed
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Watch Here: https://youtu.be/chVnc3cyTew About the Guest(s): Parnell Speed is a seasoned professional with a background in engineering and experience in the real estate sector. After navigating the challenges of accessing capital in his own ventures, Parnell identified a widespread need for trustworthy guidance in securing funds. Transitioning into…
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Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
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Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning mar…
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E204: Sam Turner's Journey from Corporate Finance to Building an Empire of Small Businesses
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Watch Here: https://youtu.be/alOKUhhuu1s About the Guest(s): Sam Turner, from the UK, is an experienced professional with a 22-year career in the travel industry. With a strong finance background, Sam served as the Financial Director (FD) of a significantly large business owned by private equity, engaging in the integration of acquired competitors …
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SEO Is Dead… 5 Ways To Save Your Business In 2024
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Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation. Mentions …
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E203: Scaling to a Billion: Ross Turner on Raising Capital, Building High Performing Teams & More
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/dpdRmtIoYo4 About the Guest(s): Ross Turner is a seasoned digital marketing expert with over 18 years of experience in the industry. He has a background in direct response marketing and has w…
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Matt Wolfe Ranks The Best AI Tools For Marketers In 2024
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Ep. 215 What are the hottest and most important Ai apps to use in your marketing today? Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative…
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E202: M&A for Entrepreneurs: Leverage Acquisitions to Scale Your Business Faster with Dominic Wells
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/LVI5G-HJDmY About the Guest(s): Dominic Wells is an accomplished entrepreneur and the CEO of Onfolio, a publicly traded company specializing in the acquisition of online businesses. Located i…
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Smiles That Transform: Unlocking the Power of Positive Energy with Dr. Rich Castellano
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In this transformative episode titled "Smiles That Transform: Unlocking the Power of Positive Energy," we delve into the groundbreaking insights of Dr. Rich Castellano, also known as The Smile Doctor, exploring the profound impact of smiles on our personal and professional lives. Drawing from his best-selling book "The Smile Prescription," we uncov…
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Answering Your Burning Questions On AI & Marketing
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Ep. 214 If you think lead gen is dead, then your business is probably dead. Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets. Me…
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E201: Trading Treadmills for Acquisitions: Reid Tileston's Journey to Entrepreneurial Success
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/L4aiz8cZQCU About the Guest(s): Reid Tileston, a seasoned professional with a fascinating background in finance and a passion for fitness, shared his journey on the How2Exit podcast. Born to …
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I Used Ai To Create An 60-Second Ad in 15 Minutes
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Ep. 213 How will last week’s wild events shape the future of Ai video? Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service. Mentions Fiverr…
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E200: Buying or Selling a Small Business? Get the Insider Tips You Need to Secure Your Deal
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/HG8oQJeVZLA About the Guest(s): Patrick O'Connell is an experienced mergers and acquisitions (M\&A) advisor with a profound depth of knowledge in buying and selling small businesses valued be…
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The Art of Supercommunication: Unleashing the Power of Connection with Charles Duhigg
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In this enlightening episode of "The Art of Supercommunication: Unleashing the Power of Connection," we dive into the transformative power of communication, exploring it as the ultimate superpower that can redefine our relationships and interactions. Our journey takes us through the nuances of the three critical conversations we engage in: practica…
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The Marketing Mistake That Could End Starbucks
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Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the …
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E199: Franchising: Unveiling the Wealth-Building Power of Franchising with Ralph Yarusso
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/jBvCc1tEX4s About the Guest(s): Ralph Yarusso brings a wealth of experience to the table, with a diverse background that began in military service. As an Air Force veteran, Ralph's technical …
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If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
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Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term succe…
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E198: Unlocking Business Exits with ESOPs: Exit Strong with Employee Ownership with Michael Bannon
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/Ww8doNzUEJs About the Guest(s): Michael Bannon is an expert in employee stock ownership plans (ESOPs) with a seasoned background in private equity. His career began in a fund-of-funds sector …
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Will AI Automate 95% Of What Marketers Do?
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Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means. Mentions Sam Altman https://blog.samaltman.com/ Midjou…
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E197: E-commerce & SaaS Acquisitions Financing: Expert Stephen Speer on Funding Your Business Dreams
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/dgmKbXljveY About the Guest(s): Stephen Speer is a seasoned lending expert with a specialization in business acquisitions financing. Bringing with him the wisdom that comes with a long-standi…
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How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
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Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more o…
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E196: Mike Moyer's Slicing Pie: A Fair and Logical Approach to Equity Distribution
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/Vsd7QwbCATw About the Guest(s): Mike Moyer is an entrepreneur, author, and award-winning speaker. He is the author of "Slicing Pie" and "Will Work for Pie," among other books. With a backgrou…
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How We Hacked Hubspot With Ai To Make Free Money
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Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experi…
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E195: Boopos: Financing Subscription Businesses with Ignacio Villanueva
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/z2bs0opYZmo About the Guest(s): Ignacio Villanueva is the VP of Origination of Boopos, a finance company that specializes in providing capital for subscription-based businesses. Originally fr…
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I Used ChatGPT To Create A Marketing Plan In 30 Minutes
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Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT c…
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E194: Navigating Business Success: Insights from Entrepreneur and M&A Expert Richard Tunnah
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch Here: https://youtu.be/Nu8n47rijqM About the Guest(s): Richard Tunnah is an experienced entrepreneur and mergers and acquisitions expert. With a diverse background in various industries, Richard has successfully bu…
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The Ai Strategy That Increased Our Email Conversion Rate By 82%
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Ep. 206 How can an Ai generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and…
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E193: Anthony Lawson on Real Estate Entrepreneurship Through Assisted Living and Group Homes
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. Watch here: https://youtu.be/jIyfHRlKO-k About the Guest(s): Anthony Lawson is a real estate investor and entrepreneur specializing in buying and operating real estate-related businesses. He started his journey in the re…
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If We Started a Business Today, Here's How We'd Get 100k Leads/Month
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Ep. 205. What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead…
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E192: John Seiffer's Insights on Systemizing and Exiting Companies Without Selling
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. About the Guest(s): John Seiffer is a business coach and author with extensive experience in helping business owners systemize their companies and improve their overall operations. He has been coaching business owners si…
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Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland
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AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailo…
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E191: Kevin Bibelhausen's Journey in Acquiring a Textile Company and Empowering Entrepreneurs
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Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other. About the Guest(s): Kevin Bibelhausen is an experienced entrepreneur and acquisition specialist. With a background in healthcare and technology, Kevin spent several years working in the corporate world before pursuing hi…
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The Growth Strategy That Grew Hubspot To +$30 Billion
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Ep 203. How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel. Mentions…
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OpenAI Agents 2.0… Is This The End Of Google Search?
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Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. T…
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E189: Austin King of Steel River Explores Long-Term Hold Strategy in Industrial Services Space
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"Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other." About the Guest(s): Austin King is the co-founder of Steel River, a permanent holding company focused on acquiring and growing businesses within the industrial services sector, especially those supporting critical infr…
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OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?
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Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animatin…
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