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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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The Podcast Guy

Michael Neeley

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Whether you’re just now thinking of starting a podcast or you’ve already got one launched and are looking to take it to the next level, The Podcast Guy (formerly The PodQuest Show) is the show for you. The Podcast Guy is your one-stop shop for all things podcasting. We cover everything from insider secrets to audience growth hacks and monetization strategies to industry news. When you’ve got questions – we’ve got answers. Created by the founder of the Authority Academy and the international ...
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show series
 
On this episode of the Hockey IQ podcast, we sit down with Jon Mills, head coach of Kent State Men's Golf. A few areas on this episode we discuss: - The mental game - Learning acceptance & letting go of things you cannot control. - Preparing for competition via representativeness - Playing to your identity - Becoming your own best coach - Finding a…
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Takeaways from NAB in Las Vegas. What if your feed is capped? Or is it? We've got answers. New audio-centric social media platform, Air Chat. Is CPM the problem in podcasting? A bit about the Shure MoveMic and the updated MV7+. Some great updates to the Notes App on iOS 18 (allegedly). Insight on what it takes to crack the top 10 in a category on A…
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On this episode of the Hockey IQ podcast, we sit down with Toni Walch of RB Salzburg Ice Hockey Academy A few areas on this episode we discuss: - RB Salzburg Ice Hockey Academy design - Dryland training - Integrating sports science - Nutrition - Developing a hockey brain - Creating authentic self-evaluation - Mental strength & resilience Sign up fo…
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No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes 👀 Rob on Bill Maher refusing to stop the smoke for Steve-O, and Elsie's, on marketers and the misleading headlines! Big ups to Ashley Carman for her piece on some of the bigg…
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On this episode of the Hockey IQ podcast, we sit down with JP Berbun, Founder of TOC Culture Consulting. A few areas on this episode we discuss: - Transformational Leadership - Starting with curiosity - Skills to manage emotions - Cultivating helpful self-talk - Aligning actions & identities - Developing leadership - Parent's perspective - Being ki…
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You can now upload your own transcripts to Libsyn 5! The amazing new Shure MoveMic, Libsyn teams up with Bunny Studio! How Episodes.fm can really help you market your podcast. FYI Having keywords in your description, no matter how many times won't be indexed by Apple Podcasts (and more data on what gets your show found in Apple Podcasts,) Rick Sela…
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On this episode of the Hockey IQ podcast, we sit down with coach and teacher, Eric Titterud. A few areas on this episode we discuss: - Hows of coaching - Practical tips and tricks for coaches - Teaching through athletic feel - Being a good teammate - Benefits of young players using small ice - Why keep away is the best hockey activity - Using techn…
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We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics rangi…
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On this episode of the Hockey IQ podcast, we sit down with Dan Arel... Hockey Director, hockey dad, hockey coach, etc. A few areas on this episode we discuss: - Practical tips for coaches running ice hockey practice - Practice structure & design - Building confidence in players - The 'How' of coaching - Rewarding behaviors, not outcomes - Making & …
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Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion…
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On this episode of the Hockey IQ podcast, we sit down with Richard Bercuson, retired teacher, writer, podcaster, and hockey coach. A few areas on this episode we discuss: - History of Small Area Games/Small-Sided Games - Benefits of coaches throwing away their whistles & whiteboards - Why flow drills suck - Learning is messy - Issues with paying fo…
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Rob and Elsie dive into the world of podcast transcripts, covering everything from Apple Podcasts' new automatic transcription feature to the best practices for creating and using custom transcripts. They also discuss recent developments in the industry, including Apple Podcasts' exclusivity shifts, changes in podcast app ownership, and the impact …
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On this episode of the Hockey IQ podcast, we sit down with Larry Lauer, Director of Mental Performance at the US Tennis Association. A few areas on this episode we discuss: - Developing quality self-talk - Stress management - Coaching process > coaching results - Why hockey is a late development sport - Positive coaching - How stubborn (and coachab…
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How to determine your ranking compared to other podcasts and our perspective on it. The optimal methods for utilizing third-party and first-party podcast statistics. The crucial questions you should pose when considering a partnership with a podcast network. Insights into podcast app functionality, audience desires, and audience needs. We'll also c…
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On this episode of the Hockey IQ podcast, we sit down with Rob Gherson, goalie guru and head coach in the GTHL (Toronto). He's a fascinating story and has a great coaching style. A few areas on this episode we discuss: - Stories from his playing career, including changing his playstyle - Allowing players to fight through adversity - How to best pla…
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It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additional…
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On this episode of the Hockey IQ podcast, we sit down with Scott Kleekamp, director of player operations for Dryland Development Project in the Boston area. A few areas on this episode we discuss: - The evolution of coaches from Yelling to Telling to Asking - Mimic vs actual learning - Getting players to enjoy the game and be the best coach - Keepi…
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All the predictions discussion for 2024, including how the election year and podcast advertising intersect and expectations about social media podcast marketing and growth. A free speech soapbox from Rob; from RSS to newsletters; the video to podcast RSS feed workflow; discussing the casualties of the podcasting bloodbath, yikes! Details about a 30…
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On this episode of the Hockey IQ podcast, we sit down with Jeremy Blumes, head coach and GM with the Ontario Jr Reign. A few areas on this episode we discuss: - How to improve shootout/breakaways conversions - Prescout information to provide players - How to practice the shootout for players and goalies with intention - Penalty Kill triggers to pre…
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What do the most popular podcasts in 2023 from Apple and Spotify have in common? Is Elsie's beloved Castro App closing down? Submitting your show to the Black Podcasting directory, tips for inviting a celebrity to be a guest on your podcast. Seasonal audience vs weekly audience, which is best? And the latest podcast advertising rates! Audience feed…
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On this episode of the Hockey IQ podcast, we sit down with Kyle McLennan. A few areas on this episode we discuss: - Developing an eye for the game - Where to get video - Evolutions in the game tactics - Breakout skills and tactics - How to be effective when Coaching/Teaching - Helping players develop an eye for how to read the game Sign up for the …
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Do you know any program to replace Levelator? More insight into YouTube Music and YouTube proper; getting offered 3k to be a guest on a podcast, Audio Hijack now transcribes; when your shownotes don't look the way you want them to look; make sure if you join a network you can see your stats! Zoom is getting fancy; more on the AI conversation, and s…
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On this episode of the Hockey IQ podcast, we sit down with skate sharpening guru, Keegan McMindes. Keegan teaches Greg everything to know about skate steel, profiling, sharpening, and so much more. A few areas on this episode we discuss: - What goes into a quality skate sharpening - Skate hollow, profile, zones, radius, etc. - Pressure along the st…
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Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and t…
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On this episode of the Hockey IQ podcast, we sit down with Justin Goldman. A Goalie guru and author. A few areas on this episode we discuss: - Mental side of goaltending - Dealing with situations, emotions, and managing ourselves - How shooters can make a goalie's life difficult - Importance of edgework being greater than ever - Zoo tigers vs Jungl…
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We are an award winning podcast about podcasting and we got a glow up! The latest update on automatic download improvements from Apple Podcasts and iOS 17, holiday submission times (especially if you're launching a new thing in 2024), tips on renaming your show, touching on what's up at WNYC and the Airr podcast app, tracking how a listener found y…
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In episode 20 of Demuxed, Matt and Phil share a special preview of the Demuxed 2023 Video Conference. Together they discuss the planning and logistics of the event, the talks they’re most excited about, the ways the conference has evolved over the years, and how you can be a part of this inclusive event. The post appeared first on Heavybit.…
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On this episode of the Hockey IQ podcast, we sit down with Jill Plandowski. Jill is a skating expert and hockey wife + hockey mom to 3 boys. She's developed thousands of great skaters from the youngest ages to the NHL. A few areas on this episode we discuss: - The role of pucks within skating development - Details of Balance, Glide & Stride within …
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👀 ALL TIMECODES ARE OFF! We are an award nominated podcast! The Latino Podcast Listener Report 2023; Advertisecast's partnership with Leo Skepi's Aware and Aggravated; Google podcasts going away and what you need to know; The Canadian Radio-Television and Telecommunications Commission is making things problematic and confusing (Rob W has many thoug…
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On this episode of the Hockey IQ podcast, we sit down with Brian Gillam. Brian is the Coach Development Coordinator Hockey Eastern Ontario, Owner of SPS Hockey Development, Hockey Canada Skills Coach, and High Performance Coach. A few areas on this episode we discuss: - Great content and ideas HEO has been able to gather and offer to coaches - Maki…
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ABC Audio Announces Exclusive Multi-Year Podcast Advertising Partnership with Libsyn’s AdvertiseCast, using the Shure MVX2U on the field, thoughts on Minimum Guarantees in podcasting, The Latino Podcast Listener Report 2023 is coming as is an amazing Pre-report networking event called Monetizing Latine Podcasts! All kinds of cool podcasting tools a…
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On this episode of the Hockey IQ podcast, we sit down with practitioner, John "The Colombian" Catrillon. With years of observing, experimenting, and implementing great developmental environments. A few areas on this episode we discuss: - Self-discovery within athlete development - Games to teach the game. Sacling complexity up and down. - Benefits …
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Podcast Movement recap! YouTube supporting RSS feeds by end of year, Triton has integrated with Youtube metrics, commentary on video vs audio and why it's ok to just have an audio podcast, Libsyn Unveils “LibsynEDU” to empower educators and students in podcasting, Apple announces subscription analytics, more delegated delivery partners and Linkfire…
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On this episode of the Hockey IQ podcast, we sit down with professor, researcher, consultant, entrepreneur, analyst, etc... Geir Jordet! Geir is known for his work in scanning research and how Greg got to dive into Geir's excellent work. A few areas on this episode we discuss: - Scanning research - Importance of body orientation - Details that matt…
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