263 Creative Marketing Unleashed and iOS 17's Impact on Podcasting

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2M ago 1:19:50

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We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics ranging from vinyl-wrapped cars to Overcast ads and guerrilla approaches; how programmatic ads can provide modest but meaningful income; a discussion of the Edison Research Share of Ear Report; and a look at podcast stats, geographic and user agent data. With insights on metrics, marketing, monetization, industry trends and more, this episode has something for podcasters at every level!

Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Quick Episode Summary

(2:24) PROMO 1: The Mandalore
(3:22) Rob and Elsie conversation
How about them Chiefs? And Rob is back
(9:43) The IAB Podcast Metrics V2.2 is now available for public comments.
(11:27) The influence of podcast hosts! A report
(17:25) Jay on podcast transcripts - audio feedback
(25:39) Follow up on opting out of podcast transcripts
(33:02) Magic Reply and Elsie's soapbox about its impact on social media interaction
(39:39) Rob shares the impact and what he calls "the perfect storm" of iOS 17 + Q1 + programmatic ads
(43:24) PROMO 2: Everyone Is Moving To Berlin
(45:05) Marketing: social?
(49:21) Marketing: Overcast ads
(54:24) The impact of the programmatic Paul audio feedback
(58:24) Guerrilla marketing tactics and vinyl on your vehicle! Darren audio feedback
(1:05:28) Edison Research's Quarterly Share of Ear Report with interesting results on podcast listening in urban vs rural areas
(1:08:08) PROMO 3: The Strokecast about Voice Over
(1:08:53) Stats: geographic and user agent
(1:13:49) Where have we been and where are we going?

Featured Podcast Promo + Audio

Where have we been and where are we going

Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

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