“Selling Your Heretical Idea” with Cort Dial

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Cort Dial talks about the four fields from which business performance can be created. The two common areas that business people often leverage are systems and behaviors. Companies are constantly talking about their systems, programs, and different behaviors. The other two fields of performance are “self,” which is everything that goes inside a human being, and “social,” which is everything that goes on between human beings in an organization.

You can produce extraordinary results without systems, without work in behaviors, but they have to be inspired, and that’s where your heretical idea comes into play. You have to put a big idea in front of them, because once you articulate a big gain and they say, “I want to be part of that,” performance is no longer an issue.

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