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Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins

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Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

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Audio-Visual assets:

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 410146853 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

External resources:

Audio-Visual assets:

  continue reading

55 episodes

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