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Leveraging Design as a Competitive Advantage

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Manage episode 298010985 series 2439377
Content provided by InnoLead. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InnoLead or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bringing designers in early can help companies execute on big ideas more successfully and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? Phil Duncan, the Global Design Officer at Procter and Gamble, discusses his experience. Brett Lovelady and Andy Goodman of PA Consulting also share.

  continue reading

83 episodes

Artwork
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Manage episode 298010985 series 2439377
Content provided by InnoLead. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by InnoLead or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bringing designers in early can help companies execute on big ideas more successfully and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? Phil Duncan, the Global Design Officer at Procter and Gamble, discusses his experience. Brett Lovelady and Andy Goodman of PA Consulting also share.

  continue reading

83 episodes

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