The Best Story Wins (ft. John Livesay and David Burkus)

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The Best Story Wins (ft. John Livesay and David Burkus)

John Livesay and David Burkus on telling stories and picking fights

OPENING QUOTE:

”Whoever tells the best story is the one that's going to win that pitch, not who has the best price or who has more bells and features.”

-John Livesay

GUEST BIO:

John Livesay, also known as The Pitch Whisperer, is the speaking industry's sage of storytelling and the go-to expert for helping brands tell compelling stories to their own audiences. He's done exactly that for the likes of Coca-Cola, Olympus, Berkshire Hathaway, and many more big name clients, offering a roadmap for turning great products into narratives that customers just can't ignore.

Links:

David Burkus is one of the leading minds in the business world, and one of its most provocative. He literally wrote the book on managing remote teams before COVID hit. Since then, he's been instrumental in helping organizations everywhere adapt to the seismic shifts brought on by remote work, especially when it comes to how leaders interact with their team members and their customers.

Links:

CORE TOPICS + DETAILS:

[3:40] - Why a Bad Time is the Best Time

Turning opposition into opportunity

David shares how he entered the professional speaking game at the height of the pandemic — probably the only speaker to make that somewhat insane choice. But David doesn’t see it that way. He turned a powerful new need, managing remote workers and teams in the COVID era, into an opportunity to provide unique value. He’s never looked back, and there’s something to be learned from his accomplishment. Sometimes the worst time is the best time.

[5:40] - The Universal Language

The brain thinks in stories, which is why storytellers excel

From Olympus to Coca-Cola, John Livesay delivers the same undeniable message: the best story wins. Audiences think in terms of narrative — it’s how the brain is wired. That’s why the best speakers, leaders, marketers, whatever you like; they’re the ones who know how to tell a story. What story are you telling?

[9:07] - You Are Your Own Chief Culture Officer

Managing people is everything, even if you’re only managing yourself

Every leader at every level of an organization is the chief culture officer of their own team, whether it’s a team of two or 200. Even a sole proprietor has a company culture — it’s what they will do, won’t do, and the things they insist on in their work and general approach. It’s how they function, how much they’re willing to work, all the little details that make up their “organization” of one. Teaching every leader at every level how to take responsibility for the people in their team is the key to unlocking real impact that lasts.

[11:25] - Want to Inspire Action? Pick a Fight

Stop talking metrics and put on the boxing gloves

“People don’t want to join a company anymore, they want to join a crusade.” With that, David Burkus introduces one of the most striking ideas from our episode — that if you want to lead people, you need to pick a fight and do so wisely. Position yourself as your customers’ ally in a fight against the status quo, and you’ll inspire many more people to join you on that mission than if you just talk metrics and KPIs.

RESOURCES:

[2:04] Leading from Anywhere, by David Burkus
[4:34] Books by John Livesay
[11:25] Pick a Fight, by David Burkus

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ABOUT MIC DROP:

Hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.

Learn more about Josh: JoshLinkner.com