The Biggest Stage in the World (ft. Emily Ford, Jordan Tarver, & Giselle Ugarte)

Mic Drop

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8M ago 46:07

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The Biggest Stage in the World (ft. Emily Ford, Jordan Tarver, & Giselle Ugarte)

Three experts help make the monster of social media a lot less scary

OPENING QUOTE:

“We are in the business of impact. And the way I've changed my approach with social media is that social media is another stage, but it's a stage that has the reach of millions of people.”

-Jordan Tarver

GUEST BIO:

Emily Ford has built businesses and organizations with hundreds of thousands of active customers, launched sales teams across multiple countries and generated nine figures of revenue in her own company. She's also a masterful force in the social media world with tens of thousands of followers across multiple platforms.

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Jordan Tarver is an author and keynote speaker whose book You Deserve This Sh*t is a bestselling self-help success story with over 10 million social media views.

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Giselle Ugarte has been producing online video content for longer than most people have even known what Instagram was, generating tens of millions of views and creating a career out of helping other people do the same.

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CORE TOPICS + DETAILS:

[12:21] - A Message for the Haters

Don’t like social media? This is for you.

Whether you’re a speaker who doesn’t care about social media or simply isn’t very good at it, it’s time to change your mindset. Social media isn’t some “other” thing that’s separate from your speaking. It’s just another room, another stage — one that has the potential to reach millions of people. When you’re on social media, you should be every bit as “you” as you are when you’re onstage. It’s an extension of your brand, your message, and your purpose.

[13:08] - Finding Your Voice & Your Place

Master social media by mastering yourself

Finding your footing on social media is about being honest with yourself, rather than trying to fit yourself to whatever is the “it” platform at the moment. Where are you most comfortable? Where is your audience likely to be? Which platforms do you enjoy the most? Start there, and then hone in on what your unique voice really is. Trying to chase content trends is often a losing game, because by the time you’ve imitated them, a new trend has taken their place.

But authenticity will always be in style.

[14:17] - Stocking the Refrigerator

We get out of social media what we put in

Many people avoid social media because they consider it toxic. They don’t want to be fed a stream of content that will make them feel insecure, unhappy, and as if the rest of the world is doing better than they are. But social media gives us what we put in — like stocking a refrigerator. If we seek out content that’s relatable, inspiring, and positive, then the algorithm will give us more of it. If we put fruit in the fridge, then guess what we’ll find when we open it up?

[20:59] - Embrace Our Algorithm Overlords

You can’t control what takes off. Focus on what you can control.

It can often be frustrating when you see a post or piece of content by someone else get picked up by “the algorithm” and make a massive impact, while your high-quality content is getting ignored.

Our experts’ advice? Let go of that frustration. Control what you can control: your output. If you continue to put out quality content that connects with people, eventually you’ll have something hit. You just have to be patient.

RESOURCES:

[2:18] You Deserve This Sh*t, by Jordan Tarver
[5:33] About Montessori Schools

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ABOUT MIC DROP:

Hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.

Learn more about Josh: JoshLinkner.com